What makes our services unique is the fact that we value our customers. We provide them with full access to our industry leading experts who not only have exceptional problem solving skills, but also have mastered the workarounds of modern search engines. Our unique value preposition is behind our personalized services and our belief that not every shoe fits every foot. At Searchi, our customer’s needs come first.
Challenge
Advanced Diesel Engineering (ADE) is a leading provider a of power generation solutions to clients around the world, supplying generators for supermarkets and telecom towers, and providing engineering expertise at major festivals like Glastonbury and BBC Radio Party in The Park.
- Low Site Traffic
- Decrease in Sales
- Lower New User
Problems
Off-page, we established that inbound links pointing to the site contained a poor ratio of brand vs generic keywords in the anchor text, which would be sending mixed signals to Google about how to rank the site.
Our Approach
Our SEO team carried out a full technical audit of ADE’s website to pinpoint any technical issues that could be negatively impacting on organic search performance. Using our in-house quality assurance platform, monitorTrax, we identified a range of on-page issues including a lack of content, poor meta data, and a lack of canonical tags.
Off-page, we established that inbound links pointing to the site contained a poor ratio of brand vs generic keywords in the anchor text, which would be sending mixed signals to Google about how to rank the site.
- Resolved technical on-page issues, and provided ADE with recommendations to amend canonical and 404 problems.
- Created over 100 pages of unique website content, adding value to the site from both a user and search engine point of view.
- Optimised ADE’s PPC AdWords account, enabling us to push budget towards areas of high performance, and monitoring key seasonal trends relevant to targeted search terms.
- Designed and delivered a campaign of targeted blogger engagement and social amplification to create a natural, high level link building pattern to enhance ADE’s online visibility.
The results
Off-page, we established that inbound links pointing to the site contained a poor ratio of brand vs generic keywords in the anchor text, which would be sending mixed signals to Google about how to rank the site.
A page 1 ranking for the key terms ‘diesel generators’ – the client’s key objective.
A lift in rankings for industry-relevant terms across the entire site, some of which had never ranked previously.
We also achieved the following amazing results (year-on-year 2015-16):
INCREASE IN OVERALL CONVERSION RATE
INCREASE IN TRAFFIC
INCREASE IN NEW USERS
INCREASE IN CLICK THROUGH RATE FOR PPC
INCREASE IN CONVERTED CLICKS FOR PPC
DECREASE IN COST PER CONVERSION FOR PPC
DECREASE IN OVERALL BOUNCE RATE
Client Testimonial
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I worked with the Searchi team on content creation as well as SEO planning and would like to thank them for an excellent and professional service. I would definitely work with Searchi on future projects and confidently recommend them to friends and business contacts.
Diala Khairallah
Marketing Director @ Powergreen -
SEO & a strong digital presence is a vital part of our business & an area which we place the upmost importance. As such, Kumail is someone that I completely trust and am able to seek guidance from to ensure we have a robust and effective marketing strategy. He always delivers above and beyond & is the epitome of professionalism. I would have no hesitation in recommending Searchi & their services
Diana Gharbieh
Marketing Director @ Emaar
